Women With Altitude: Bold, Brave & In Business

Episode 18: No Grey Suits: Reinventing Yourself, Showing Up Real, and Ditching the Mask with Anastasia Geneave

Andrea Turner-Boys Episode 19

Summary: 

Ever felt boxed in by your career or pressured to “look the part” as a woman in business? In this episode, Anastasia Geneave shares her journey from mortgage broker to creative entrepreneur, the challenges of being truly authentic online, and how her ADHD diagnosis changed her approach to work and self-acceptance. If you’ve ever hesitated to show up on video or wondered how to be yourself in a world of polished perfection, this chat will inspire you to drop the mask and own your story.

What you’ll hear in this episode:

  • Anastasia’s leap from finance to creative entrepreneurship—and why she never looked back
  • Navigating the “hobby business” label and redefining what real success looks like as a mum and business owner
  • The impact of an adult ADHD diagnosis on work, creativity, and self-compassion
  • Why women find video so intimidating and the cultural pressures that hold us back
  • Anastasia’s game-changing “muscle memory” strategy for video confidence (spoiler: it’s easier than you think!)
  • The power of showing up as your unfiltered self—online and off
  • Practical tips for desensitizing yourself to your own voice and image, and why it matters for your business
  • How authenticity builds trust and connection in today’s digital world

Plus: Learn about Anastasia’s “Real Ready” service and how she’s helping women in business finally get comfortable (and visible) on social media.

Links & Resources:

If you’re ready to stop overthinking, start showing up, and bring more YOU to your business, this episode is for you.